Welcome to Valorea, situated in the heart of Florence, this exquisite apartment combines contemporary comfort with the city’s timeless charm. Located on the “piano nobile” of a historic palazzo, it occupies a prime position in the Piazza Santa Maria Novella district, offering both convenience and a serene, sophisticated atmosphere. From here, Florence’s most iconic landmarks—the Duomo, Ponte Vecchio, and Arno River—are just a short stroll away, making it an ideal base for exploring the city on foot. Elegant palazzi, artisan workshops, and quiet cloisters surround the area, providing a glimpse of authentic Florentine life while remaining immersed in refined beauty.
The living spaces within Valorea reflect a thoughtful balance of tradition and modernity. A palette of greyish blues and natural tones creates a calm, inviting ambiance throughout. The formal living room features classic elements such as a stone fireplace, textured plaster walls, and original terracotta flooring, while contemporary furnishings bring a fresh, stylish touch. The dining room, with a table for twelve, is perfect for both casual meals and special gatherings, complemented by a functional galley kitchen designed for effortless cooking. A dedicated laundry room adds practicality to this sophisticated home.
Valorea boasts five elegantly appointed bedrooms, a rare find in Florence, providing generous space and comfort for families or groups. Guests are just steps from the city’s artistic and cultural treasures, including the Ponte Vecchio, Piazza della Signoria, and the Uffizi Gallery. The apartment also offers a front-row seat to Florence’s celebrated annual events. In June, the legendary Calcio Storico transforms nearby Santa Croce square into an extraordinary open-air arena, while from mid-November through December, the enchanting Christmas Market fills the neighborhood with lights, aromas, and festive cheer. Here, every stay allows you to experience Florence’s vibrancy, elegance, and cultural heartbeat firsthand.
Included with rate: All utilities; Wi-Fi Internet service
Not included with rate: Housekeeping service; Cook service – No third-party suppliers allowed: the services will be provided by the management and in-house staff; Cost of food and beverage
Bedroom 1: Bedroom with a queen-size bed (can be made up as two single beds), AC, WiFi, and en-suite bathroom with shower, double vanity and WC. 2 guests maximum
Bedroom 2: Bedroom with a queen-size bed, AC, WiFi, and en-suite bathroom with shower, double vanity and WC. 2 guests maximum
Bedroom 3: Bedroom with a queen-size bed, AC, WiFi, and en-suite bathroom with shower, vanity and WC. 2 guests maximum
Bedroom 4: Bedroom with a queen-size bed (can be made up as two single beds), AC, WiFi, and en-suite bathroom with shower, double vanity and WC. 2 guests maximum
Bedroom 5: Bedroom with a double bed, AC, WiFi, and en-suite bathroom with shower, vanity and WC. 2 guests maximum
Interior Access Bedrooms: 5
Once a vacation home is selected, the pampered adventure begins. Our concierge team will assist with creating a magical and immersive vacation experience. Our services include
While available for advanced requests, the concierge team connects with guests 30 days prior to arrival to coordinate arrivals and to reserve desired services and experiences. Guests with scheduled Christmas/New Year stays will be contacted 90 days prior to arrival.
Earn up to a US$500 concierge credit on qualifying bookings
The Endless Summer Escape applies to all new reservations booked between May 12 and August 31, 2026.
Terms and conditions
Credit is based on total booking value before taxes and fees. Credit applies to experiences only and cannot be used toward villa rental, taxes, or fees. Credit must be used during the booked stay and expires at checkout. Cannot be combined with other offers and has no cash value. Valid only on new reservations made within the booking window. Concierge service must be booked directly through our website and does not apply to third-party providers or external websites.