William Shakespeare is famous for many sayings and phrases, and one of the most frequently used is this one: “and therein lies the rub”. This is a misquote, actually, and it comes from “Hamlet” who says “there’s the rub”. Whether you say it correctly or incorrectly, it means the same, and is a tidy way of explaining a major hurtle or difficulty. Take the annual Cannes Film Festival…most of us would love to attend, watch all of those award-winning films and do a bit of celebrity spotting. The rub? You have to be a credentialed film industry professional to set foot into any of the events or screenings.
What to do? The answer is actually quite simple – opt to stay in your own private villa in the French Riviera – most especially St. Tropez – at the same time as the film festival itself. This puts you in the heart of things, and allows you access to the restaurants, beaches, spas, and upscale boutiques frequented by the biggest and brightest stars. When you book with Isle Blue, you also enjoy the non-stop support of our concierge team who can help you obtain bookings and services that ensure you enjoy your own celebrity-level holiday.
The Big Events
Each year, St. Tropez is home to a lot of exciting events, or there are equally major activities just a short drive away, such as Cannes and its film festival. If you head to St. Tropez in May, you can enjoy events such as Les Bravades and Long Night of Museums, and of course, you might just run into some celebrities who are attending Cannes nearby.
Of course, the biggest event of St. Tropez occurs throughout the year, and it is the shopping. Paying a visit to the old quarter of St. Tropez puts you face to face with one of the most amazing sights a shopper will ever witness – the world’s biggest designer names standing shoulder to shoulder with a classic European market. As one journalist so aptly described it: “jammed into St Tropez’s narrow streets…is a curious mix of market-cum-designer-outlet with people casually holding Louis Vuitton bags amongst their wares from the market. And if designer goods aren’t your thing, visit the Place des Lices Market where you’ll be jostled in amongst stalls selling food, drink, pottery, plants, antiques and more.”
Naturally, the stars of Cannes are well aware of St. Tropez as a European shopper’s dream, and you will want to make sure you spend time doing some celebrity spotting in addition to picking up some stylish or tasty treats.
The ideal time to shop in St. Tropez is Monday through Saturday from nine to noon or from two to seven, and generally expect crowds during the tourism seasons.
A little gem nearby is Port-Grimaud, and more and more of the Cannes attendees are heading here too. This, as many say, is a modern and miniature Venice, offering authentic artisan goods and beautifully made French wares. Sip your coffee by the waterfront and don’t be too surprised if the likes of Leonardo DiCaprio or Reese Witherspoon stroll calmly past!
Of course, there are far more reasons to head to St. Tropez than the shopping and star spotting. This area is part of the fantastic Cote D’Azur and French Riviera. This means fantastic beaches (though many argue that Cannes has better beaches than St. Tropez), excellent dining, amazing water sports, and scenery that will make you stop in your tracks.
As a guest of Isle Blue, you can count on our team to provide suggestions, recommendations and support of all kinds. Whether you wish to hire a car and driver, have a chef prepare your meals, or to make a booking at a museum or show, we are happy to help you feel like a star during or after Cannes has enjoyed its annual celebration.